Know Your Ideal Customer Profile
As a B2B company, you can’t just focus on solving problems — you also have to look at the audience you’re solving it for. Ideas can easily fall flat if they fail to reach the right ears.
Identifying the Ideal Customer Profile (ICP) for your B2B product is make or break. If you do this step smartly, it can set you apart from countless others.
ConvertB2B’s holistic approach to the revenue funnel starts with hitting the right audience square in the bullseye. We believe in getting straight to the point, and that means conducting online research, interviewing prospects that match your buyer persona (both Arabic and English), and finding insights about your audience’s problems that we can report back to you.
Our guided questionnaires are tailored to each industry, bringing insights that refine your value proposition so you can fine-tune your go-to-market motion.
Understanding Your Customer is half
the work done!
Story
Challenge Analysis, Value Proposition, Brand Building, Market Positioning, SWOT Analysis
Strategy
Social Selling, Content Marketing, Marketing Automation, CRM Management, Account-Based Marketing, Rev-Ops (Revenue Operations)
Conversion
Sales Enablement, Conversion Journey Enhancement, Upselling and Cross-Selling, A/B Testing and Experimentation, Social Proof and Testimonials, Lead Nurturing
